custom project

almost 1 : 1 form factor

basel (switzerland)


For the fifth consecutive year, a renowned Watch & Jewelry brand confirms the use of Imecon screens to showcase new products and advertising at the forthcoming Baselworld 2018. This international watch and jewelry tradeshow taking place 22-27 march in Basel – Switzerland – will host the biggest players in the luxury market, attracting an audience of over 100.000 people. Imecon presents an impressive videowall of approx. 42 SQM consisting of fifty 50'' screens using the patented backlight Imecon system. A system which ensures perfect visiblibility and clarity of the content shown in the booth. This project is the result of a full custom request, in which everything had to be designed and constantly updated during the last five years. The biggest challenge Imecon had to face has been in managing the synchronisation of the screens at this fully customised resolution.

Odoo text and image block


A Square screen with a form factor 1:1

The mechanical support structure and the electronics needed synchronisation to seamlessly integrate into the existing booth structure; the design has been created to guarantee maximum optical uniformity. The solution operates at an astounding overall resolution of 10Kx9K.
This succesful cooperation is the 100% result of  the Imecon “Chameleon approach” to manage complex project requests.